RAY GENDRON JR.

Newark, DE 19711 | (215) 913-5061 | rayg2121@gmail.com 

PROFESSIONAL SUMMARY

Execution-focused and highly versatile Digital Growth & Operational Technology Specialist with 16 years of hands-on experience driving aggressive local online growth, search visibility, and operational efficiency within the property restoration sector. A proactive self-learner who thrives in fast-paced, high-stakes environments, bridging the gap between field operations and digital authority. Proven track record of building repeatable local SEO, PPC, and digital media workflows that systematically generate qualified commercial and residential emergency leads. Expert at leveraging today’s cutting-edge AI tools and field-management platforms to maximize brand presence with absolute consistency and minimal supervision.

CORE COMPETENCIES

· Local Growth & Search Visibility: Local SEO, Google Business Profile (GBP) Optimization, Rank Tracking, Keyword Research

· AI & Digital Content Systems: AI-Assisted Content Production (Gemini, ChatGPT), Short-Form Video, Photography, Asset Management

· Lead Generation & Paid Media: Google Ads Management, Pay-Per-Lead Accounts, Conversion Rate Optimization (CRO)

· Reputation Management: Review Generation Systems, Professional Inquiry Response, Local Social Proof Tracking

· Operational Technology & IT: CoreLogic DASH, Encircle, Luxor CRM, Omnisense, Website Administration, Network Security

PROFESSIONAL EXPERIENCE

Royal Water Damage Restoration | Willow Grove, PA

IT, Digital Marketing & Operations Specialist May 2010 – May 2026

Owned and executed the comprehensive end-to-end digital footprint, local lead generation, and internal technology infrastructure for a premier regional property restoration firm. Provided absolute operational continuity across daily workflows until the organization was acquired by a venture capital firm, resulting in regional corporate restructuring and role merging.

· Local SEO & GBP Growth: Spearheaded hyper-local search strategies that increased organic rankings by 40%. Executed disciplined daily Google Business Profile optimization, localized photo uploads, and geo-targeted service page updates to systematically dominate regional search visibility.

· Real Operational Content Capture: Collaborated directly with production teams and structural technicians to gather raw jobsite photos, video segments, and technical logs; converted field data into high-converting before/after proof cases and authority-building educational content.

· Lead Generation & Paid Media: Managed all Pay-Per-Lead and Google Ads/PPC campaigns; boosted qualified emergency service leads by 25% while decreasing cost-per-click (CPC) by 15% through meticulous negative keyword sculpting and bid adjustments.

· Reputation & Social Proof Systems: Deployed and maintained automated client review workflows utilizing Broadly and TrustHero; directly expanded regional customer review volume and achieved a 30% year-over-year increase in local social media brand engagement.

· Restoration Platform Administration: Acted as the administrative super-user and technical support lead for core industry platforms, including CoreLogic DASH, Encircle, Luxor CRM, and Omnisense environmental monitoring data.

· Operational Efficiency & SOPs: Codified comprehensive internal standard operating procedures (SOPs) across digital marketing, IT onboarding, and vendor procurement, reducing technical downtime and scaling operational delivery by 10%.

Worthington Waterproofing Systems | Exton, PA

Waterproofing Estimator & Project Consultant February 2010 – May 2010

· Structural Assessments: Conducted highly accurate on-site structural assessments, moisture diagnostics, and cost estimations for residential waterproofing and foundation repair projects.

· Cross-Functional Partnership: Partnered cross-functionally with production and project management teams to anticipate logistical challenges, maximizing project accuracy and contributing to a 90% contract win rate.

· Technical Consulting: Translated technical structural repair specifications into clear, accessible solutions for property owners, directly enhancing initial conversion rates and client satisfaction.

Online Operations & Business Development Specialist| Plymouth Meeting, PA

Digital Operations Consultant & Team Lead August 2000 – May 2008

· Digital Interface Design: Designed, deployed, and managed scalable data-driven web applications and digital interfaces for expanding commercial clients.

· Iterative Optimization: Leveraged advanced web analytics to execute structured, iterative website optimization, yielding a 25% average increase in organic site traffic.

· Backend Infrastructure: Built and managed critical backend databases (MySQL) and coordinated vendor integrations to deliver reliable, high-performance web solutions.

TECHNICAL & PLATFORM PROFICIENCIES

AI Integration: Gemini, ChatGPT, Claude, AI-assisted video/image tools
Restoration & Field Operations: CoreLogic DASH, Encircle, Jobsight, Luxor CRM, OmniSense
Analytics & Lead Acquisition: Google Analytics, Google Business Profile, Google Ads (PPC), Broadly, TrustHero
Design & Infrastructure: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Mailchimp, Microsoft Office Suite, HTML, JavaScript, MySQL

EDUCATION & PROFESSIONAL CREDENTIALS

CW Post - Long Island University | Brookville, NY
Bachelor of Business Administration (BBA)

Suffolk County Community College | Brentwood, NY
Associate of Business Administration (ABA)

Clark University Computer Career Institute | Cambridge, MA
Webmaster Certificate Program (Successfully completed 250+ hours of hands-on website design and development)

Continuous Professional Development: Local Marketing Systems, Ethical AI Content Workflows, and Cross-Platform Automation